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According to Forrester Research, marketers who use email service bureaus achieve purchase rates four times higher than those who keep operations in-house. Buckaroo eMail can help you achieve your email marketing goals. Here's what we can do:

Campaign Development: We'll help you develop your campaign. Too many marketers simply send out a series of emails and call it a campaign. We'll help you develop a strategy, then build emails based on that strategy.

Copywriting: We can write for results. Email writing is a different animal than writing for ads, brochures, or direct mail. We know how to avoid the pitfalls of writing for online delivery.

Content Development: Pictures, illustrations, and color all impact the message. Buckaroo eMail is careful to integrate your brand and identity within the final product to maintain consistency and integrity.
Our Services

Delivery optimization: Deliverability is always a primary concern. While spam and anti-spam products have affected email communications, it is important to note that permission-based email continues to thrive despite the challenges posed by spam. Buckaroo eMail provides services such as CAN-SPAM compliance, Challenge-Response & Inbound Reply Handling, Dedicated IP Address Assignment and much more.

Maximum Response: We can design for maximum response. Sure, we can add color and photographs to your emails. However, simply developing a pretty design isn't enough to get great results. Everything about the design has to drive recipients toward placing an order or asking for more information. Buckaroo eMail knows how to get the click-throughs you want.

“...retailers ranked email marketing as the most important demand-generation activity for holiday success, with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ranking second and third.”
Source: WebTrends Report, 2008

Return on Investment: We put a smile on bean counters faces. You want data? Number of opens? Number of click-throughs and where they went? Number of failed deliveries? Number of unsubscribes? We track it all automatically, then make it available in real time, in a format that even your grandmother can understand.

List Building: We make it easy to build your list. Today, opt-in lists are mandatory for maintaining your reputation and your results. Buckaroo eMail has the technology that encourages prospects to add themselves to your mailing list. From website subscribe forms and send-to-a-friend message forwarding to locating email address that match your existing customer base, we can help you build your list in a professional, ethical manner.

Consultation: Your organization’s reputation is priceless. As a result, we provide extensive consultation on industry developments, best practices and how to avoid SPAM.

“According to research conducted by the Direct Marketing Association, the ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half.”
Source: Direct Marketing Association

Database integration, migration and maintenance: We make database development and maintenance ridiculously simple. One of the keys to email marketing success is keeping an up-to-date database of recipients and responding immediately to unsubscribe requests. Buckaroo eMail cleans your database automatically of bad addresses and unsubcribes in real time. We even list bad addresses and unsubscribes so you maintain control over your email database. Need to keep separate lists of the different segments of your customer base? We can do that too. In addition, we provide the ability for clients/prospects to sign-up directly from your website.

Extraordinary Flexibility, Unlimited Uses
Savvy marketers are using email

For Profit Organizations:
• Increase Client Retention through eNewsletters & Updates
• Drive Sales & Encourage Repeat Business
• Educate & Reiterate Mission, Vision, & Values
• Announce New Products
• Deliver Coupons, Discounts or Special Promotions
• Broadcast Sales Announcements
• Provide Customer Support
• Create Referral Programs
• Generate Viral Email Marketing Campaigns
• Create Discussion Forums
• Develop or Enhance Customer Loyalty / Appreciation Programs
• Obtain Feedback via Survey / Opinion Polls
• Distribute Supplier or Affiliate Information

For Nonprofit Organizations:
• Spread your mission goals through a newsletter
• Acquire, cultivate and retain members
• Educate your constituents
• Enlist volunteers
• Launch an event
• Solicit donations
• Thank donors
• Survey donors
• Increase retention through regular email newsletters and updates
• Provide updates on how monies are being used
• Provide updates on how a Capital campaign is progressing

For Educational Institutions:
• Admissions Departments
  • Solicit applications from prospective students
  • Communicate with students throughout the admissions process
• Alumni Departments & Organizations
  • Organize alumni events
  • Communicate with alumni
  • Update your alumni on what's new with your institution through a recurring newsletter

Put the Power of eMail Marketing to Work for You!
For more information or a free proposal with detailed pricing on email marketing click here or contact Buckaroo by calling us toll free at 877.344.0290 or 317.845.0830.
 

Buckaroo eMail